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Jennifer Rockvoan, director of development at Peter Mayer Advertising and an alumna of the University of New Orleans, speaks to advertising students in Assistant Professor D. “It really helped students get a better sense and a broader view of what actually happens in a working ad agency,” said Min, assistant professor of marketing. Students had the opportunity to follow a campaign through each department, helping them to visualize up-close what role each player has in bringing an advertising concept to life.

), and found myself in the restaurant of the Hyatt Union Square.

Inside, it looked more or less like a restaurant preparing itself for regular dinner service (dim lighting, candlelit tables), rather than the morose, clinical vision I had concocted of name tags, clipboards, and other trappings of business conferences.

People filed in one at a time and checked in with the hostess, who cleared their name from a list and handed them a card for keeping track of dates that night.

After I was sure enough that the people at the restaurant were there for speed dating, I rose from the bar, took a seat on the ladies’ side of the tables, and waited for my first prospective match made in heaven. Women sit on one side of the table while men rotate from seat to seat in front of them. After five minutes, the men move to the next seat, and so on.

All the participants will go on up to 15 dates, for 5 minutes each.