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Bae, the fastest-growing dating app for African-American millennial singles in the U. The app was just acquired by if(we), the parent company of Tagged, one of the largest dating sites in the world, with an eye to becoming the place for black singles to meet, play, engage, and find love.
The Bae name is being retired and its users will be streamlined into Tagged and its global dating pool.
After explosive growth and praise from Techstars and Facebook’s prestigious Fb Start Accelerator Program, as well as plenty of media profiles, Bae was officially acqui-hired by if(we) last month.“After watching Brian and Justin’s success positioning Bae and growing its audience, it was clear to me they could make an even larger impact working with us at if(we) leveraging our scale and resources,” says Louis Willacy, head of M&A at if(we).
“It’s rare that you find a team that fits so well with your immediate needs, so the stars were truly aligned here.”Brian and Justin moved from their New York City headquarters to San Francisco to lead marketing and growth across if(we)’s entire portfolio, which includes Tagged, Hi5, Fandom, and new social streaming site We Chill.
Cofounded in 2013 by tech-savvy brothers Brian, 28, and Justin Gerrard, 30 and friend Jordan Kunzika, 22, a first-generation, Angolan-American, Bae grew out of a conversation that came up over a dinner for young entrepreneurs in NYC.
When the topic turned to online dating, the three began to discuss the difficulties that their peers were facing when trying to meet people on Tinder and other apps.“For many of our friends of color, particularly black men and women, the experience on mass-marketing dating apps like Tinder and Match was unfulfilling, and at times degrading,” says Justin Gerrard.
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